Designing With Empathy, Purpose, and Story

Designing With Empathy, Purpose,
and Story

Hi
:)

I’m Jiuchen, a graphic designer based in Atlanta, GA. I believe every design has a story to be told, and I strive to craft work that turns insight into meaningful human connection.

My passion lies in branding and packaging, where I design with empathy and purpose to build trust, spark emotion, and create positive impact.


→View Resume

MY METHOD

DESIGNING WITH EMPATHY

DESIGNING WITH EMPATHY

WE PUSH LIMITS

TO CREATE MEANINGFUL

TO CREATE MEANINGFUL

TO DELIVER

CONNECTIONS

CONNECTIONS

TRANSFORMATIVE

EXPERIENCE

MY METHODS

STRUCTURE

I begin by listening, using research, conversation, and cultural understanding to uncover insights and define clear goals.

APPROACH

Guided by storytelling and purpose, I turn insights into thoughtful visual experiences that are honest, intentional, and emotionally resonant.

MODEL

Through curiosity, experimentation, and refinement, I create design solutions that feel human and truly resonates.

Simplify Complexity, Communicate With Clarity

WHAT I DO

STORY & CONCEPT

I explore ideas, insight, and emotion to build narratives that guide my design direction. I aim to create work that feels intentional and genuinely connected to people.

Research & Insight

Concept Development

Storytelling Frameworks

Narrative Direction

Creative Exploration

STORY & CONCEPT

I explore ideas, insight, and emotion to build narratives that guide my design direction. I aim to create work that feels intentional and genuinely connected to people.

Research & Insight

Concept Development

Storytelling Frameworks

Narrative Direction

Creative Exploration

STORY & CONCEPT

I explore ideas, insight, and emotion to build narratives that guide my design direction. I aim to create work that feels intentional and genuinely connected to people.

Research & Insight

Concept Development

Storytelling Frameworks

Narrative Direction

Creative Exploration

VISUAL IDENTITY & PACKAGING

I design visual identities and packaging that communicate with clarity, warmth, and personality, creating memorable and human centered systems.

Brand Identity

Packaging Design

Visual Systems

Editorial & Layout

Art Direction

VISUAL IDENTITY & PACKAGING

I design visual identities and packaging that communicate with clarity, warmth, and personality, creating memorable and human centered systems.

Brand Identity

Packaging Design

Visual Systems

Editorial & Layout

Art Direction

VISUAL IDENTITY & PACKAGING

I design visual identities and packaging that communicate with clarity, warmth, and personality, creating memorable and human centered systems.

Brand Identity

Packaging Design

Visual Systems

Editorial & Layout

Art Direction

TYPOGRAPHY & MOTION

I explore how typography and movement can deepen emotion and storytelling, creating visuals that communicate both meaning and feeling.

Typographic Exploration

Motion Graphics

Experimental Media

Visual Expression

TYPOGRAPHY & MOTION

I explore how typography and movement can deepen emotion and storytelling, creating visuals that communicate both meaning and feeling.

Typographic Exploration

Motion Graphics

Experimental Media

Visual Expression

TYPOGRAPHY & MOTION

I explore how typography and movement can deepen emotion and storytelling, creating visuals that communicate both meaning and feeling.

Typographic Exploration

Motion Graphics

Experimental Media

Visual Expression

AWARDS &

RECOGNITION

2024 - Current

Student recognition scholarship

2024 - SCAD Challenge

Bunny hop
Gold award

2024 - ACUI Competition
"Steal This Idea"

Apita & swana heritage month
Thrid place

2023 - Taiwan International
Student Design Competition

Colorful Monsters
First Place Honorable mention prize

EVERYTHING STARTS
WITH SAYING HI!

EVERYTHING STARTS WITH SAYING HI!

GET IN TOUCH

GET IN TOUCH